Corporate Community Investment in Canada
ImpactBrands Canada helps Canadians discover the companies driving positive change and transformation across Canadian communities through their community investments.
Discover the essence of successful Canadian companies making a difference in Canada’s communities
Canada’s companies and corporate brands make important commitments in investing in better and stronger communities, protecting the environment and the planet, and conducting business ethically and sustainably. Companies may call these commitments ESG, CSR or something else. Regardless, all leading Canadian companies and brands embed these priorities in their core values and growth strategies.
At ImpactBrands Canada, we partner with companies to their share stories of achievement. We tell these stories in a manner that resonates with everyday Canadians and maximizes audience reach across several platforms. Our storytelling and publicity innovations raise the community and social impact profile of companies. In addition, they enhance the visibility of social impact companies’ and enhance their brand reputation.
Typically, vital information on community impact and sustainability achievement would sit trapped in company annual reports. We help companies move this invaluable information into the more accessible public domain. This ensures that Canadians stay informed and increase their awareness and engage with brands over the long term.
Our Products
The Canada List
Our annually updated list of leading companies and brands driving positive change in Canada’s communities through community investment.
Trustmark and Category Marks
A respected Trustmark for validating and communicating a company’s commitment to Canada’s communities, and special investment category marks for excellence in branded areas of community investment.
Community Impact Dashboard
An online, public access dashboard providing Canadians key information about the community investment contributions and achievements of each company on the Canada List.
Community Story of Business Magazine
Stories of corporate community investment in Canadian communities and the resulting change and impact — engaging and relatable stories that resonate with everyday Canadians.
Beyond logos and billboards
Our commitment is to help Canadians discover exceptional companies and their inspiring stories in driving meaningful difference in Canada’s communities. As a social purpose business, we provide innovative solutions that boost brand visibility and brand engagement resulting in enhanced community trust and reputation, customer brand loyalty, and eventually improved sales performance. We are ready to help your company get started optimize your company’s returns on community investment.
Community investment and sustainability performance
Companies account for their community investment performance through various annual reports. This may be through Environmental, Social and Governance (ESG) reports, Corporate Social Responsibility (CSR) reports, Climate reports or others. While these reports are often publicly available, their contents barely trickle to the average Canadian consumer. ImpactBrands Canada wants to change that. We believe companies could benefit from increased brand visibility and enhanced reputation. This is possible if companies’ share stories of community impact with Canadians in ways that resonate with them.
Informing the Canadian consumer and creating awareness
Our publicity and brand marketing innovations to help companies maximize the returns on their community investments. We keep Canadian consumers informed and create public awareness about companies making a positive difference in our communities. Our publicity and brand marketing products help raise the profile and visibility of companies and enhance their reputation. These innovations include the Canada List, community impact dashboard, Trustmark and branded category marks.
ImpactBrands Canada’s role in our community investment ecosystem
ImpactBrands Canada is the only company in Canada that specializes exclusively in community investment publicity and brand marketing. That is what we do and why we exist. We recognize and leverage the existing work, resources and networks of our leading ecosystem partners including the Caring Companies network, Canadian Business for Social Responsibility (CBSR), LBG Canada, MorningStar Sustainalytics, Corporate Knights and other similar organizations in the United States.