Our Company
A community investment publicity and branding agency
ImpactBrands Canada is a community investment publicity and brand marketing agency. We connect Canadian companies to Canadian audiences. How? By keeping Canadians informed and creating awareness about corporate community investments and contributions that make Canada’s communities better and stronger. This makes us the publicity and brand marketing function in Canada’s sustainability and ESG ecosystem.
In our publicity and brand marketing role, we specialize in bringing to life inspiring stories of community investment and impact. This unique role makes us one of four leading organizations supporting Canada’s corporate community investment ecosystem. Our leading organizations partners include the Canadian Businesses for Social Responsibility, Imagine Canada’s Caring Company network and SiMpact’s LBG Canada.
Help Canadians discover companies driving positive change in our communities
We connect corporate brands to discerning Canadian audiences and provide businesses opportunities to share their community impact stories. We specialize in community investment stories that resonate with Canadians and enhances engagement with brands.
Our publicity innovations enhance the visibility of corporate community investment brands and incentivizes companies to prioritize community investment in their ESG strategies. Our branding innovations include the Canada List, Community Dashboard, Trustmark and the Community Story of Business Magazine.
Help companies maximize the returns on their community investments
We believe businesses are responsible social actors and a force for good in Canadian communities. They are powerful agents of positive change and transformation. Yet, the ‘community impact story’ of companies have yet to be told and shared in ways that are effective, relatable and engaging. This is needed to ensure that businesses realize the well-deserved visibility and returns on their community investments.
Further, we recognize it is not enough for companies to limit story telling of their community investments to annual corporate reports alone. Companies can go beyond technical ESG and CSR reports to share compelling stories with Canadians in other accessible platforms. This ensures broadening the audience and reach to include diverse Canadian consumer audiences.
This is why we provide publicity and story telling solutions for companies. We use technology and tell stories in fun and engaging ways that gets Canadians interested and interacting with brands over the long term. The result of this is clear. Companies access a unique platform to boost their community capital. Meanwhile, community capital is pivotal to all marketing and advertising because it gives current and potential customers a strong reason to belong to a company’s brand.
Ultimately, we expect informed Canadians to reward high achieving companies and brands through their consumer purchasing and brand loyalty decisions. This will result in a virtuous circle of increased corporate investment in Canada’s communities.
ImpactBrands Canada is dedicated to telling the community impact stories of Canada’s leading companies and brands.
Our industry
We recognize the leading role of our industry partners. ImpactBrands Canada’s publicity and branding innovations draw on the excellent resources of established industry networks including Imagine Canada’s Caring Companies and the Canadian Businesses for Social Responsibility (CBSR). Our work also draws on globally recognized tools such as the community investment framework of LBG Canada (formerly the London Business Group, and part of SiMPACT Strategy Group) and the ESG ratings and metrics of Morning Star’s Sustainalytics.
Founded in 1988, Imagine Canada’s Caring Companies network challenges companies to invest a benchmark 1% of their pre-tax profits to support causes in communities. Caring Companies set the standards for social responsibility and corporate community investment in Canada.
Established in 1995, Canadian Business for Social Responsibility (CBSR) is a corporate membership association co-creating a sustainable, equitable future – a pioneer and champion of the idea that businesses do better when they operate in a socially and environmentally responsible way.
The LBG Canada network of companies invests in the success of communities. Facilitated by SiMPACT, LBG Canada encourages companies to focus on strategy, measurement and reporting of the community and business returns achieved by their corporate community investment.
Morningstar Sustainalytics provides high-quality, analytical environmental, social and governance (ESG) research, ratings and data to institutional investors and companies. These solutions enable leading investors to identify, understand, and manage ESG-driven risks and opportunities.
Disclaimer: ImpactBrands Canada has no direct or subsidiary relationships or affiliations with any of the identified companies or networks. The Logos provided here are for informational and brand distinction purposes only, and are registered Trademarks and/or Trustmarks of their respective owners.
Our Team
We have a team of dynamic and highly skilled individuals with a diverse portfolio of professional experience. Comprised of passionate changemakers with experience in branding and creative design, marketing and media sector industries, our team executes the corporate brand certification and signatures for companies and lead community investment publicity and communication campaigns.
Ben Ofori
Founder and CEO
Vinora Rajit
VP, Operations and IT
Tom Andersen
Lead, Brand Communications
Heather Little
Lead, Publicity and Events
Contact us
Have a question for ImpactBrands CA? Happy to help. Please send us a message with your contact information using the form below and we’ll get back to you in two business days.
